Bachelor Assignment

The thesis focusses on creating a guide to help start-ups use more data for their design processes. Two case studies were done at a start-up, to make sure this guide also contains practical tips. The thesis starts with a theoretical background on what data is and how to work with it. It also describes a framework for using data in A/B tests and how it can be used in a case.

The guide that resulted from this thesis summarizes the theory and lessons learned from the cases. This guide will help NovelT with educating the start-ups at the University of Twente. These start-ups can then work more data-aware and, as a result, make better decisions during their product development.