Bachelor Assignment

Twente based high-tech company PBF-Group B.V. wondered whether styling could add value for their flagship product, the LAPS. Which is a modular power supply for industrial laser machinery. Because it is a component of a bigger machine it was unknown whether styling has market benefits for the LAPS.

The thesis presents a design for a prototype which improves upon the existing laps in two ways to increase value. Firstly, its appearance communicates properties of the LAPS, the brick pattern is a metaphor for the LAPS its modularity and strength. The layout of the styling helps PBF explain the LAPS its internal workings, this will make the LAPS more memorable than its competitors. Secondly, by improving human interactions, the addition of finger holes makes the LAPS easier to pick up.