
Tuijp, N.M. (Nathalie)
The Unknown World of Fractals | Research into the Market & Production Scenarios
At: Encytos
The goal of this assignment was to analyse the market and to get an overview of
the possible demand which was used to evaluate the production process of Encytos.
They make a nanostructure which enables cells to grow faster or more complex
than on the conventional used materials. Market research was performed; some
interviews were held. The interviewees were given a flyer, shown on the left. These
interviews were analysed, and based on that, the current and future demand was
estimated. Furthermore, scenarios were described for scaling up the production
process. There was thought about ways to improve the production process for the
future, as the demand is expected to rise above the current capacity. Based on the
market research and scenarios some advice was given for the future.
Exam date: 25-02-2021