Bachelor Assignment

LoCoMoGo is a start-up company that develops a toy train. The train can be connected to an app, in this way the train can be programmed. LoCoMoGo’s vision is to learn children coding through play. During this bachelor assignment the following question was addressed: How can gamification elements be used and implemented in the LoCoMoGo app to enhance the children’s experience in terms of fun and how-to code? To answer this question an analysis in the brand LoCoMoGo, the target group and gamification was done.

In the final design the octalysis framework of Yu-Kai Chou, involving 8 human core drives, was used as basis to implement gamification. The implemented gamification elements were centered on a narrative of saving characters. In conclusion, the final design could function as a basis to implement gamification.