Bachelor Assignment

As an addition to an already existing tool, the Brand Design Vision was designed for TRICAS, an industrial design company in Zwolle. The Brand Design Vision helps TRICAS with learning about their client's brands, which, in turn, will make it easier to implement the brand identity into the product they are designing. By learning about three aspects of a client (their current design approach, their brand proposition and their future strategic vision) through research, the client can be asked specific questions. Out of all gathered information, the Brand Design Vision can be constructed and the information can be used for the ideation process.