Industrial Design Engineering

Bachelor Assignment

Portraitphoto

Frieling, J.M. (Jade)

The potential of the shared mobility service Stad-up for citizens of Enschede

At: University of Twente

To reduce traffic intensity and its environmental impact in the city-center of Enschede, the Municipality of Enschede developed Stad-up. A semi-on-demand, station-based mobility service that is used by the Municipality's employees and has the ambition to expand its services. To get insight into the potential of the service for expansion, research into the current service and the important enablers and barriers of the city-center citizens of Enschede show that the current implementation of Stad-up is not suitable for the intended focus area; the city-center of Enschede. Based on the research, the recommendation is made to improve the user-experience of the application of the service and optimize the service for occasional use.  

Exam date: 18-06-2021