Bachelor Assignment

This bachelor assignment explores how a mechanical watch collection can be designed to appeal to a younger demographic while adhering to its brands design principles. Research began with an extensive analysis of watch market trends, watch design principles and thematic design ideas. The market analysis provided an insight into the preferred design and functional features of the target demographic. Through a morphological analysis, design elements were collected and eventually translated into concepts. One concept was chosen and further refined into the final design. The functionality-heavy collection consists of 4 chronographs and 4 GMT's that balance tradition and modern appeal, creating and emotionally engaging timepiece.