Bachelor Assignment

For this thesis, a modular product display stand was designed for the Bulgarian office of an international HVAC company, Systemair. The goal is to communicate the wide product range of the company, represent brand identity, attract visitors, and create a memorable experience during conventions.

The project is a combination of research into design principles in product stands and company research into brand identity. These insights were applied with detailed client analysis that resulted in a free-standing product display with rotating cubes, an interactive screen, and a sample product area. The cubes aligned represent a building which is a metaphor of the capability of the company to equip an entire project from start to finish. The product stand is modular, with easily adaptable information, making the product stand reusable for multiple types of events.