Bachelor Assignment

The assignment focuses on finding an appropriate target group for a TST Fahrzeugbau GmbH campervan and creating a redesign proposal. The two main research questions are what target group would be interested in buying this camper van? and how can the product be made more attracting to this target group? Based on internal, customer, competitor and trend research, the value proposition Personalize your next luxury travel adventure and relax in convenient comfort was defined. The results are the renders of the proposed interior and exterior designs and logo, as well as some functional improvement propositions. These include a snap fit TV fixation mechanism, a more intuitive switch panel, improved storage organization and an easy to unfold bed that is fully supported.