Bachelor Assignment

This assignment focuses on redesigning the house style of S.G. Daedalus, the study association of Industrial Design Engineering at the university. With the new house style, the association needs to be perceived as friendly, inviting and reliable for members while still looking professional towards companies and the university. The idea was to select six shapes that felt most like the study and have those shapes in a grid system to create patterns. The shapes chosen were hexagons, cubes, right-angled triangles, equilateral triangles, a quarter of a circle and the outline of cubes on an angle. These patterns were most of the time used in corners of the templates. Depending on how playful or professional the templates needed to be the was more or less scattering of the patterns.