Bachelor Assignment

This thesis explores the applicability of a Product-Service System (PSS) for ANIMØ Optics, a Dutch ski goggles brand focused on fashion and innovation. Product-Service Systems allow consumers to use products without ownership over the product, aligning with ANIMØ's strategy to offer flexible and sustainable options. The research examines operational, financial, and logistical aspects of PSS models and presents advice on two implementation solutions: a trial-to-buy period and a seasonal subscription. Returned goggles are repurposed through rental services in partnership with one or multiple travel agencies or Sample Sales, ensuring resource efficiency. This combination of propositions addresses sustainability, profitability, and customer appeal, providing ANIMØ Optics an innovative way to differentiate themselves in the winter sports market.