Bachelor Assignment

The Consent Project is an Enschede-based start-up NGO offering educational services on consent and social safety. This bachelor thesis aimed to develop its brand identity and design a website that effectively communicates its vision and meets user needs. The project followed an iterative framework divided into four phases: background research and stakeholder interviews, brand identity development, website design integrating client feedback, and evaluation of perceived brand equity. The final website improved trustworthiness and user experience, outperforming a control website in user testing. However, challenges such as balancing client preferences with strategic goals and limited evaluation methods highlighted areas for improvement.