Bachelor Assignment

This thesis optimized the mybrand.center application for RGN, focusing on aligning design and functionality with user needs. Research addressed navigation, usability, and functionality issues, especially for less experienced users, through a user-centered redesign. A Figma prototype simplified navigation, standardized language, and improved customization, resulting in better user satisfaction, though further refinement is needed. Recommendations include diversifying user input, enhancing client briefings, and offering annual training. The findings lay the groundwork for a more inclusive and efficient tool for brand management and rebranding.