Bachelor Assignment

This project investigates the product market fit of Awaves Play, a music streaming platform that uses an artificial intelligence DJ that mixes a certain genre of songs together up to the quality of a real DJ. It also has the ability to let other users join the party room and together influence the music by voting on other DJ genres. This service was in beta phase at the beginning of this project and the user base was small and not profitable for the start-up company Awaves. Therefore, different target markets and the needs of the most preferable target market were investigated, which led to several redesigns and new features to be added to Awaves Play.