Bachelor Assignment

The company of Logue is a Start-up situated in Enschede. They want to release a new product in the beginning of 2023. To improve the sales of this product a marketing plan is created in the thesis. As a basis of the marketing plan was created by executing an analysis of the target audience and the market. And, next to this, by creating a Brand Experience Manual using the Brandslation framework. The framework works by creating a persona of the brand, in essence giving the brand a personality, and creating a persona for the customer. The relationship between these persona's is the used to create principles, or guidelines, which can be used to create marketing communications. This framework was then adapted to be suitable for start-ups.