Bachelor Assignment

This Bachelor's assignment was carried out for BE O Lifestyle, a company focusing on replacing single-use plastics with durable products that are made from plants. However, the lack of coherency between their products and the disconnection of the design to their vision made it hard for the company to expand their product portfolio. Therefore, with the insights of relevant literature, a book with brand-specific design guidelines was developed. These guidelines are based on the principle that design can be more than just aesthetics by reflecting a vision over several layers of design. The creative 3-part flipbook functions as an extension to the guidelines. This book is meant to serve as inspiration for new product characteristics that fit the brand's mission and vision.