Bachelor Assignment

This study focuses on the question: "How to expand the Activity-Based Furniture line of HeijltjesAkkaya for (home)offices?". HeijltjesAkkaya's Activity-Based Furniture can be defined as office furniture that stimulates an active posture. An internal analysis was done to determine the core values of the company and additional values for Activity-Based Furniture. Secondly, in the external analysis, the target group is defined and market research is done. This is followed by literary research and a trend report to put the research question into a broader perspective. Finally, a practical design study follows this theoretical framework. One part of this practical study is focused on an additional proposal for Activity-Based Furniture. The second part focuses on redesigning a laptop stand, an existing prototype within Activity-Based Furniture. The results of this process are product concepts with different activating functions.