Bachelor Assignment

Rondal is a company that designs and produces parts and systems for superyachts. Rondal has developed a new brand identity to improve their brand image. This brand identity is described in a brandbook.. The brandbook does not contain any information on how the new identity can be applied into their products. The goal of this project was to obtain a form language from Rondal's new brand identity. By doing analysis, ideation and conceptualisation, a chapter that presents the form language is added to the brandbook. When this form language is applied, the design of the products would fit Rondal's new identity.