
Rodríguez Maestro, L. (Lu)
Website and Brand Identity Design for ComplianZen Academy
At: ComplianZen
ComplianZen is a Spanish compliance consultancy aimed to expand its services with a new training platform. This Bachelor Assignment involved designing a catalog-like website for ComplianZen Academy to improve user motivation through intuitive navigation and a strong brand identity. The project focused on User Interface and Interaction design, excluding website programming. The research included usability studies and design heuristics, resulting in a user-friendly prototype. Evaluations showed high interest in specialized compliance training, though brand identity and navigation improvements were needed. Feedback led to enhancements like a redesigned menu and interactive features. The final result is a polished website that showcases ComplianZen Academy's training offerings, setting a high standard in the e-learning market. Future work will refine brand identity and usability based on user feedback to enhance engagement and platform effectiveness.
Exam date: 09-08-2024