Bachelor Assignment

This thesis was done for the start-up Note-Bridge and included the development of a brand identity that formed the foundation for the development of a new web design.

With the help of an online platform, Note-Bridge connects students with local music teachers for in-person lessons, aiming to make music education more accessible and affordable. This platform is not getting the desired engagement, resulting in no purchases of (initial) lessons. The new web design was created with the design elements of a congruent brand identity. User testing showed improved results regarding the perceived usability and aesthetics, which should lead to an increase in purchases.