Visscher, M.A. (Marianne)
Visual Brand Language; The improvement of a tool that helps in communication between client and designer during the design process
At: Scope Design & Strategy
Tool that helps to determine the visual brand language
A tool, that helps determine the visual brand language, is improved. It facilitates the communication between client and designer during the design process. The tool makes a visualization of the language of a brand and makes a connection with the brand identity, based on scientific frameworks.
The result of this project is a renewed VBL-tool, with an up-to-date dataset. In the new VBL-tool, the images must be placed in clusters on a bulls-eye. If they fit the brand well, they can be placed closer to the middle. Added explanations help understand why the clusters fit the brand. The set of images determines the identity and the corresponding visual language of a brand.
Exam date: 17-07-2018