Bachelor Assignment

Researching market potential and designing for parkour

Bosan is a company that delivers the inventory for indoor sports accommodations. A new sport that is entering these accommodations is parkour. Parkour is a sport where you need to creatively go from point A to point B using different tricks and techniques such as flips. Based on different researches that were executed there was concluded that parkour has a great market potential for Bosan. To take advantage of this market potential a new assortment for parkour was formed by using existing products and new designs. Four new designs were developed to increase the amount of parkour exercises that can be done in indoor sports accommodations. All the new designs can be attached to existing products from Bosan.