Bachelor Assignment

This assignment was about exploring and conceptualizing a design solution for the valorisation of local milk, with a “user acceptance framework”.

The client, Twickel, organization that manages many estates, wants more valorisation of their local estate products, in particular milk. Since they produce more often with regard to sustainability and preservation, this is not shown in the sales price of their farmer’s milk. To solve this problem, the dairy needs to be sold directly to the consumer.

In this case a smart product service system was chosen as the design solution with a mobile sales point for this dairy. This is a solution to stand out in the versatile dairy market and to bring the local dairy to the consumer instead of the other way around, which seemed to be the largest bottlenecks with local dairy.