Bachelor Assignment

As a toy company the market is changing with new trends, different needs and new competitors. SES-Creative is a toy company located in Enschede that wants to know more about how they can expand within the baby and infant industry. With doing desk and field research the market and the end customers are defined in order to create an advisory report. This advice gives an direction that SES could implement in order to expand. Next to the expansion the research aspects can be applied onto other ages and categories. This helps SES to work more efficient and to get more field research with the end customer.