Bachelor Assignment

Intraco – a supplier of promotional gadgets - has the opportunity to introduce new products of Zens – a wireless charging developer - to the promotional market,  a market where companies can buy personalised goods in order to gain their brands. Intraco wants to know how to tweak Zens’s products in order to match them with their market.

It is a case where consumer interaction is missing, but information is needed. A structured analysis, based on the marketing mix, of Intraco’s product portfolio has been performed in order to conduct data what represents the consumers wants. These data was reflected on Zens’s products what afterwards leaded into redesigns to fit the market.